By HM - MN.Investments content producer, Midas.Investments
Midas announces the listing of LemonAd (LAD) to the Midas platform as an Instant Share. Invest today to receive instant rewards. LAD is a project supported by our Incubator Programme.
What is LemonAd and what does it offer?
The digital advertising sector is very competitive and dominated by a few big players. However, with the growth potential of internet-connected mobile devices, there is an opportunity for any ambitious entrepreneurs to capture values previously unexplorable. LemonAd is such a project announced today to leverage on blockchain technology to deliver an advertising platform for the digital world.
As you might have known, anything that requires verifiable transaction or agreement among many parties can benefit hugely from blockchain and its network effect. Specifically for the advertising business, metrics such as page views or cost-per-click are important in determining the effectiveness of any marketing campaign, among other things. Delivering an ad to the right customer at the right moment is also particularly relevant. According to the whitepaper, LemonAd is a CPC, CPM and location-based ad streaming platform driven by LAD tokens.
Platform functionalities will be rolled out in stages. In the first stage, LemonAd will accept static content ads. Businesses can publish static images, banners or videos throughout the LemonAd network. Website owners will be able to include a script to display ads. Interactive ads will be implemented in the second stage and targeted toward mobile and ridesharing users. Ads can be streamed to the headrest tablets on ridesharing cars. Obviously, the team would have to find the delicate balance in order to not interfere with both drivers and passengers.
LemonAd's goal and what sets it apart
In addition to ad streaming on ridesharing services, the goal in the final stage is to build a device that is easy to install on cars to stream ad content to pedestrians based on the car's proximity to the ad context - store locations nearby for example. The team expects to spend extra efforts on research and resources to deliver an acceptable prototype. The device will be proprietary and so information about the device itself and its process of streaming ads are not available at the moment. More details should come in the future, and the best way to follow the team's progress is to join their Discord server here.
All activities on LemonAd will have to be transacted in LAD coins. The coin is powered by a proof-of-stake consensus algorithm and a network of masternodes. Being a fork from the PIVX project, LAD inherits features such as PrivateSend and InstantSend - essentially lets you send and receive coins fast and anonymously. Additionally, if you operate a masternode, you can run an ad campaign for free on the platform.
Team is anonymous, although revealed to Midas.
Where can I purchase LemonAd?
200,000 coins available for sale on their Discord server.
Minimum purchase: 150 LAD for 0.03 BTC
First batch of 50 nodes for 0.2 BTC per node - you receive 1002 LAD
Second batch of 50 nodes for 0.25 BTC per node (1002 LAD)
After 100,000 LAD coins are sold, price is 0.3 BTC per node (1002 LAD)
Exchange: Will become available exclusively on Midex - a decentralized exchange operated by Midas on the Birake network.
Total supply: 21,000,000
Consensus algorithm: Quark/MN/proof-of-stake
Masternode collateral: variable collateral starting from 1000
Block time: 60 seconds
Block reward: variable reward with MN/PoS split of 80/20 until block 259,200; 80/15 split thereafter because dev fee is 5% per block starting from block 259,201
Can I get more information about LemonAd?
Why have Midas offered LemonAd to our community?
Midas have identified 2019 as the year of utility - projects can no longer exist solely by offering high masternode rewards to investors. We are taking large strides to be at the forefront of the shared masternode space, listing only projects we have identified as having strong fundamentals, potential for long term success and plausible application in real-world use cases in sectors that blockchain is poised to disrupt.
About the Incubator Programme at Midas Investments
We plan to change how a project launches their new coin! The masternode space needs change, and we are here to provide it.
How does the Incubator benefit a project?
A project listed to the Incubator receives the full support our infrastructure and investment community provides as well as a paid listing to Midex/Birake network, and launches exclusively on Midex once presale is over. The exchange listing is funded by a secondary presale we hold directly with the Midas community. Once full funding has been achieved, the presale continues with the project.
By offering a paid exchange listing, and the ability to utilise our investment ecosystem to increase results of their own presale, a project will be able to increase budgets for project development, fueling a strong foundation for future success.
Does this benefit me, the investor?
Yes. Projects listing through the Incubator programme will be brand new - often within 1-2 weeks after project launch. Through the Incubator, you will be introduced to tomorrow's successful projects offering you the opportunity to become a very early investor when rewards are at their highest.
What does this bring to the Midas ecosystem?
When a project/coin lists through the Midas Incubator programme, they agree to launch exclusively to Midex only being traded via Midex for at least the first six weeks. Any community member or trader wishing to trade this new coin will be joining Midex and the wider Midas ecosystem. A larger community benefits us all!
More importantly, we can change the masternode culture, and increase the probability of a project achieving developmental success. Funds accumulated through a presale are far better served fueling development of the project, not lining the pockets of exchanges! This revolution will provide Midas with a wider attention and reputation.
Do you want to become a Midas partner?
Midas is looking for great projects to join us on our journey. Get in contact with the team via Discord for more details, and visit midas.investments for information on our project, team and road map.